What we offer
✴︎ Market Research
✴︎ Trend Research
Refine your approach through analysis, strategic insights, and trend studies, utilizing both internal and external data, industry benchmarks, and innovative perspectives tailored to your brand or institution, while fostering dialogue and collaboration with industry peers and stakeholders.
Market Research
We believe market analysis is not just about strategic thinking and data-driven analysis, but fundamentally about communication - between your institution, business, or brand, and your peers, clients, and global industry network. It’s about exchanging feedback, experiences, and ideas - learning from and growing with one another. This ongoing exchange of insights informs strategy and fosters growth.
Depending on the project, we use various methodologies, including in- and out-of-industry interviews, benchmark analysis, and best practice case studies.
* Planning: Analysis of the current situation, development of concepts, and selection of appropriate methodologies.
* Data Collection and Production: Empirical studies, interviews, focus groups, peer groups and questionnaires.
* Evaluation, Distillation of Insights, Presentation of Results: Data and key performance indicator analysis, including interpretation and presentation of research findings.
Trend and Innovation Research
Pinpointing early indicators and forecasting future developments in the creative industries, including broader trends as well as operational and material shifts (e.g., production processes, emerging materials, etc.). Trend research may also involve scenario development - projecting potential outcomes and assessing their impact on the industry to uncover opportunities for innovation. The objective is to identify key trends early and enable organizations to adapt and leverage them effectively.
* Trend Scouting: Identifying and monitoring emerging trends based on the issue being evaluated, such as trends in materials and technologies observed at trade fairs + other diverse sources, or shifts in consumer behavior.
* Processing Insights and Findings and Assessing Industry Impact: Analyzing trends and their implications for specific businesses and industries, and exploring how they can be leveraged for the particular brand.